Modash vs Upfluence
How Modash and Upfluence compare on model, pricing, payment protection and fit — plus a third option worth knowing if you want to hire and pay creators in one place.
Modash
Influencer discovery softwareModash is search-and-analytics software: brands find creators across a database of every public Instagram, TikTok and YouTube profile above 1k followers, analyze audiences, unlock contact emails and monitor campaigns. It helps you find and vet creators — it does not run the hire, the contract or escrow — so it sits upstream of a marketplace like CollabMarket.
Pricing: Transparent self-serve pricing with a 14-day free trial (no card). Essentials ~$299/mo, Performance ~$599/mo, Enterprise custom. Brands pay the subscription; creators pay nothing and there is no commission on deals.
Upfluence
Influencer marketing platform (SaaS)Upfluence is licensed software for mid-market and enterprise brands that combines creator discovery, outreach, campaign management, affiliate tracking and creator payments in one tool. It is not a fixed-price hiring marketplace — you run programs inside the software rather than buying packages.
Pricing: Custom, contact-sales pricing only — a demo is required for a quote. Third-party demo quotes range from ~$478/mo to ~$1,276/mo, typically on a 12-month minimum contract. Upfluence charges a flat platform fee and takes no commission on creator payments.
Modash vs Upfluence vs CollabMarket
| Modash | Upfluence | CollabMarket | |
|---|---|---|---|
| Model | Influencer discovery software | Influencer marketing platform (SaaS) | Marketplace — hire directly |
| Free to start | Yes | No | Yes |
| Escrow | No | No | Yes (Razorpay) |
| Geography | Global | Global (US-headquartered) | India-focused |
| Best for | Brands and agencies that want to find and vet creators at scale and manage outreach in-house. | Mid-market and enterprise brands or agencies that want licensed all-in-one campaign software and can commit to an annual contract. | Brands and creators who want a self-serve marketplace with fixed prices, escrow-protected payments and no subscription — especially in India. |
Last updated 2026-07. Details from each vendor's site and third-party reviews — verify current pricing on Modash and Upfluence.
Choose Modash if…
Brands and agencies that want to find and vet creators at scale and manage outreach in-house.
Choose Upfluence if…
Mid-market and enterprise brands or agencies that want licensed all-in-one campaign software and can commit to an annual contract.
The third option: CollabMarket
If what you actually want is to find, hire and pay creators in one place — with payment held in escrow until the work is approved — CollabMarket does that. Free to join for brands and creators. No subscription. Flat 15% platform commission on completed orders (creators keep 85%).
FAQ
- What is the difference between Modash and Upfluence?
- Modash is an influencer discovery, vetting and monitoring tool with one of the largest creator databases. Upfluence is an all-in-one saas platform for creator discovery, outreach, campaigns, affiliates and payments. Both are tools you subscribe to, so compare them on pricing, coverage and support.
- Is Modash or Upfluence better?
- Neither is universally better — Modash is best for brands and agencies that want to find and vet creators at scale and manage outreach in-house. Upfluence is best for mid-market and enterprise brands or agencies that want licensed all-in-one campaign software and can commit to an annual contract. Pick based on whether you want discovery software and your budget.
- Is there a better alternative to Modash and Upfluence?
- For India-focused campaigns, CollabMarket is worth comparing: a free-to-join creator marketplace where brands buy fixed-price packages and pay into escrow (via Razorpay), with a flat 15% commission and no subscription — it handles the whole hire, not just discovery.
Find, hire and pay creators in one place
Free to join. Fixed-price packages. Pay only when the work is delivered. Start on CollabMarket in minutes.