Question 1

How much do influencers charge per post?

Accepted Answer

It varies by audience size and platform. The Creator Rate Index shows live medians from real creators: nano creators (under 10K) typically charge the least, scaling up through micro, mid-tier, macro and mega creators. The figures update automatically as creators price their work on CollabMarket.

Question 2

How is the Creator Rate Index calculated?

Accepted Answer

It is computed from the actual package prices real creators have set on CollabMarket — not surveys or estimates. Prices are grouped by follower tier and platform, normalised to an approximate USD equivalent, and shown as a median with a low–high range. Segments with too few creators are hidden until there is enough data.

Question 3

Is the Creator Rate Index free?

Accepted Answer

Yes. It is completely free and requires no sign-up. Brands can use it to budget and creators can use it to check whether they are priced right.

Creator Rate Index

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