Influencer Contract Template

Fill in the deal details and get a clear, ready-to-sign influencer agreement covering deliverables, payment, usage rights, exclusivity and ad disclosure.

Deal details

Brand legal name

Brand address (optional)

Creator legal name

Handle

Platform

Deliverables (one per line)

Currency

Total fee

Payment terms

Draft due

Go-live date

Revision rounds

Keep live (days)

Organic usage (months)

Exclusivity (days)

Competitor category

Disclosure rules

Courts of (city)

Governing law

INFLUENCER MARKETING AGREEMENT

This Agreement is made between [Brand legal name] ("Brand") and [Creator legal name], who publishes as [@handle] on Instagram ("Creator").

1. SCOPE OF WORK
The Creator will create and publish the following content ("Content") about the Brand's products or services:
1. 1 Instagram Reel (30 to 60 seconds)
2. 3 Instagram Stories with link sticker

2. TIMELINE
a) Drafts are due to the Brand by [draft due date].
b) The Brand may request up to 2 rounds of reasonable revisions within 3 business days of receiving each draft.
c) Approved Content goes live on [go-live date], or another date both parties agree in writing.
d) The Creator will keep the Content live for at least 90 days and will not edit or archive it in that period without the Brand's consent.

3. FEE AND PAYMENT
a) The Brand will pay the Creator a total fee of INR [amount] (exclusive of applicable taxes).
b) Payment terms: 50% on signing, 50% within 7 days of the content going live.
c) If the Creator does not deliver, any advance paid for undelivered work is refunded within 14 days.

4. DISCLOSURE AND COMPLIANCE
The Creator will follow the Advertising Standards Council of India (ASCI) Guidelines for Influencer Advertising in Digital Media, including a clear label such as #ad, #collab or #sponsored placed where it cannot be missed, and the platform's own branded content rules (for example the "Paid partnership" tool). The Creator will make only truthful claims about the product and will not make claims the Brand has not approved.

5. CONTENT USAGE RIGHTS
a) The Creator owns the Content.
b) The Creator grants the Brand a non-exclusive licence to reshare the Content on the Brand's own organic social media channels for 3 months from the go-live date, with credit to the Creator.
c) Use in paid advertising (including whitelisting, Spark Ads or partnership ads), on websites, in email or offline requires a separate written agreement and fee.

6. EXCLUSIVITY
For 30 days after the go-live date, the Creator will not publish paid content for a direct competitor in [product category]. Organic, unpaid mentions are not restricted.

7. BRAND MATERIALS
The Brand will supply product samples, brand guidelines and key messages on time. Products supplied for the Content may be kept by the Creator unless the Brand states otherwise in writing.

8. APPROVALS AND CONDUCT
The Brand approves Content before it goes live and will not unreasonably withhold approval. Either party may end this Agreement with written notice if the other party publicly behaves in a way that seriously harms its reputation; fees for work already delivered remain payable.

9. CANCELLATION
If the Brand cancels after the Creator has started work, the Brand pays for work completed to date, and at least 50% of the fee once a draft has been delivered.

10. CONFIDENTIALITY
Both parties keep the terms of this Agreement and any unreleased product information confidential, except as required by law.

11. LIABILITY
Each party is responsible for its own acts. Neither party is liable for indirect or consequential losses. The Brand is responsible for the accuracy of product claims it supplies.

12. INDEPENDENT CONTRACTOR
The Creator is an independent contractor, not an employee, and is responsible for their own taxes.

13. GOVERNING LAW
This Agreement is governed by the laws of India.

14. ENTIRE AGREEMENT
This is the full agreement between the parties. Changes must be in writing and signed by both parties.

Signed for the Brand: ______________________ Name: ____________ Date: ________

Signed by the Creator: _____________________ Name: ____________ Date: ________

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Template generated free at collabmarket.in/tools/influencer-contract-template. This template is general information, not legal advice. Have a lawyer review it for high-value deals.

Influencer Contract Template: the short answer

An influencer contract should cover seven things: the exact deliverables and platforms, deadlines and revision rounds, the fee and payment schedule, ad disclosure rules (ASCI in India, FTC in the US, ASA in the UK), content usage rights and their duration, exclusivity with competitors, and what happens if either side cancels. Fill in the form to generate an agreement with all seven, then download it as Word, text or PDF.

By the CollabMarket team. Last reviewed 7 November 2026.

Step by step

1
Enter the parties
Add the brand's legal name and the creator's legal name and handle.
2
Define the work
List each deliverable on its own line, then set dates, revision rounds and how long the content stays live.
3
Set money and rights
Add the fee, payment terms, organic usage period, exclusivity window and the disclosure rules that apply.
4
Download and sign
Copy the text, download a Word file to edit further, or print to PDF for signing.

Clauses every influencer agreement needs

Deliverables: number and format of posts, Reels, Stories or videos, and on which platforms.
Timeline: draft deadline, feedback window, number of revisions and go-live date.
Payment: total fee, currency, whether taxes are extra, advance and balance timing.
Disclosure: the label required by law, such as #ad, and use of the platform's Paid partnership tool.
Usage rights: whether the brand may reshare organically, run the content as paid ads, and for how long.
Exclusivity: which competitor category is off-limits and for how many days.
Cancellation: what the brand pays if it cancels after work has started.

Usage rights: the clause that causes most disputes

Posting on the creator's account and running the same video as an ad from the brand's account are different uses with different value. The template grants organic resharing only and requires a separate agreement for paid ads, whitelisting, Spark Ads or partnership ads. Creators commonly charge an extra fee for each month of paid usage.

Disclosure rules by country

Country	Rule	What it requires
India	ASCI influencer guidelines	A clear label such as #ad, #collab or #sponsored, upfront and visible
United States	FTC Endorsement Guides	Clear, conspicuous disclosure, not hidden among hashtags
United Kingdom	CAP Code / ASA	An "Ad" label upfront on every sponsored post

Frequently asked questions

Is this influencer contract template free?

Yes. Generate, edit and download as many agreements as you need, free.

Is the template legally binding?

A signed agreement with clear terms is generally binding, but laws differ by country. The template is general information, not legal advice, so have a lawyer review high-value or complex deals.

Can I use it for UGC creators?

Yes. List the UGC videos as deliverables, and because UGC is usually made for the brand to post or advertise, expand the usage rights clause to cover paid ads and the period agreed.

Do I need a contract for a gifted (barter) collaboration?

It is still wise. Even without a fee, agree the deliverables, disclosure and usage rights in writing. Gifted posts must still be labelled as ads in India, the US and the UK.

How do payments work on CollabMarket?

Brands pay into escrow when they book a creator package, and the money is released to the creator when the work is delivered and approved, so neither side has to chase payment.

Hire creators with real audiences

Browse vetted creators on CollabMarket, check live engagement on their profiles, and pay into escrow that is released only when the work is delivered.

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