TikTok Engagement Rate Calculator: the short answer
TikTok engagement rate is usually calculated by views: (likes + comments + shares + saves) divided by views, times 100. For example, 5,000 interactions on 100,000 views is a 5% engagement rate. Around 3% to 5% is average, 5% to 10% is good and over 10% is excellent. Engagement by followers uses the same interactions divided by follower count, and is better for comparing with Instagram.
By the CollabMarket team. Last reviewed .
Step by step
- 1
Collect your numbers
Open TikTok Studio or each video and note views, likes, comments, shares and saves for your last 10 videos, leaving out pinned ones.
- 2
Average them
Add each column and divide by 10 to get per-video averages.
- 3
Enter and compare
Type the averages in to see engagement by views, by followers, and how many of your followers your videos reach.
Engagement by views vs by followers
Views-based engagement shows how compelling each video is to the people who saw it, which is what TikTok's algorithm rewards. Follower-based engagement shows how much reaction a creator generates relative to audience size, which is the fairer way to compare with Instagram or to price sponsorships.
| Metric | Formula | Best for |
|---|---|---|
| ER by views | (likes + comments + shares + saves) / views x 100 | Judging content quality |
| ER by followers | (likes + comments + shares + saves) / followers x 100 | Comparing creators across platforms |
| Reach rate | average views / followers x 100 | Spotting inactive or fake followers |
What counts as a good TikTok engagement rate
Smaller accounts tend to sit higher. Shares and saves are the strongest signals because they show intent to revisit or recommend.
| ER by views | Rating |
|---|---|
| Under 3% | Below average |
| 3% to 5% | Average |
| 5% to 10% | Good |
| Over 10% | Excellent |
Frequently asked questions
How do you calculate TikTok engagement rate?
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Add likes, comments, shares and saves, divide by views, and multiply by 100. Use averages from your last 10 videos for a stable number.
What is a good engagement rate on TikTok?
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By views, 3% to 5% is average, 5% to 10% is good and above 10% is excellent. Rates vary by niche and account size.
Should I include pinned videos?
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No. Pinned videos keep collecting views for months and skew the average upward.
Is TikTok engagement higher than Instagram?
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Usually yes when measured by followers, because TikTok shows videos to many non-followers. Compare like with like: use ER by followers for both platforms.
Related free tools
Hire creators with real audiences
Browse vetted creators on CollabMarket, check live engagement on their profiles, and pay into escrow that is released only when the work is delivered.